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ServiceNow Consultancy
Consulting & Implementation

Headquartered in Dubai, NexSurge is a ServiceNow partner helping ambitious clients reimagine CRM and customer workflows, service delivery, and customer experience through AI-powered, outcomes-driven innovation.

We bring over three decades of combined ServiceNow CRM and customer workflow expertise, positioned as trusted advisors focused on transformation — not transactions. Whether you’re launching ServiceNow CRM for the first time or scaling complex, AI-enabled customer operations, every engagement is tailored to your goals, built for agility, and designed for long-term value.

Our approach is outcome-first, partnership-led, and always human — because great technology only matters if it drives meaningful change. We support clients in delivering smart, scalable ServiceNow CRM and customer workflow solutions — built for what’s next.

More About Us
NexSurge enables organisations to thrive

Services Provided

Partnering with you to craft seamless customer experiences through the ServiceNow platform.

Strategic Advisors

Our Client-Side Advisory service helps optimise ServiceNow implementations by guiding clients through proven best practices and ensuring maximum value.

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Implementation & Consulting

We provide a streamlined delivery experience, with an implementation approach aligned to your strategic goals, operational priorities, and long-term business outcomes.

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Managed Services

Our dedicated team helps you fully leverage ServiceNow’s extensive capabilities - delivering expert management, ongoing support, and peace of mind.

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Experience that goes far beyond a logo

Our Track Record

NexSurge is a new consultancy, built by ServiceNow CRM & AI leaders who have delivered enterprise programmes at scale for over a decade.

100
Digital Transformations

Delivered for by our leadership team

4.9
Average CSAT

Across ServiceNow programmes led by our team

Our Leadership

Our Leadership Team

Meet the leadership team shaping NexSurge’s vision and culture of growth.

Saria Younus

Co-Founder | CEO

15+ years leading ServiceNow programmes across the UK, Europe, and the Middle East. As CEO of NexSurge, she brings clarity, empathy, and vision — delivering customer value while building a thriving, people-first culture.

Tom Elkins

Co-Founder | CTO

Certified Master Architect with 15+ years of ServiceNow expertise. As CTO of NexSurge, Tom drives technical innovation in AI and digital workflows — optimising operations, delivering outcomes, and building a culture of growth.

Unique Mission

NexSurge is a boutique ServiceNow consultancy helping ambitious clients reimagine customer workflows, service delivery, and CRM transformation through AI-powered innovation.

Our mission is simple: to be the strategic consultancy that helps you stay ahead of change, with an outcome-first mindset and a relentless focus on value.

Learn More
NexSurge is a ServiceNow partner helping organisations transform the way they work through AI-driven workflows, deep Customer Workflow expertise. We support our clients end-to-end - from strategic planning to implementation, and ongoing managed services.
Absolutely - we offer comprehensive lifecycle support, guiding you from strategic planning and solution design through implementation, enhancement, and ongoing management. Our approach is underpinned by robust Project and Technical Governance, ensuring structured delivery, platform integrity, and long-term value from your ServiceNow investment.
What sets us apart is our deep expertise in Employee and Customer Workflows, combined with industry-specific knowledge across sectors like MSPs, Service Providers, Healthcare, and Retail. We're leading the way in applying AI innovation within the ServiceNow ecosystem and are guided by a leadership team with extensive hands-on experience - bringing practical insight, strategic vision, and a track record of delivering real results.
We're a global company headquartered in Dubai with teams across the UKI and the Middle East. We combine local knowledge with global reach to support enterprise transformation at scale.

Ready to unlock the full value of ServiceNow CRM & AI?

Book a CRM & AI Strategy Call

How We Deliver Value 

We specialise in Al-powered ServiceNow CRM, helping organisations modernise customer operations through intelligent workflows and automation.

Our work combines deep platform expertise with pragmatic Al adoption to deliver scalable, outcome-driven solutions.

Insights

Our Latest News.

Stay ahead of the curve with the latest industry insights, deepen your ServiceNow expertise, and keep up with all things NexSurge.

Why ServiceNow Value Fades After Go-Live And How To Get It Back

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Why ServiceNow Programmes Fail And How High-Performing Organisations Avoid the Trap

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Why Organisations Are Reconsidering CRM And Why ServiceNow’s Unified Platform Changes the Equation

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